Looking to stand out in a sea of advertisers and engage with your audience at the perfect moment? Point-of-Need paid advertising opportunities might be the answer you’ve been searching for.
Are you tired of competing for attention in overcrowded advertising channels like Google and Facebook? Want to make a real impact with your ad spend and reach your audience when they’re most engaged? It’s time to explore Point-of-Need advertising.
In this article, we delve into the concept of Point-of-Need advertising and share strategies on how you can leverage it to connect with your audience effectively.
What is Point-of-Need advertising and why does it matter?
Point-of-Need (PoN) advertising is a powerful strategy that targets your audience at the exact moment when they are most engaged and actively seeking something. It’s a way to cut through the clutter of traditional advertising channels and capture your audience’s attention when it matters the most.
By reaching your audience during these high-engagement moments, you increase the chances of your message resonating and driving tangible results for your brand.
3 Ways to Incorporate Point-of-Need Advertising Opportunities
Ready to implement Point-of-Need advertising in your marketing strategy? Here are three impactful approaches to consider:
1. WiFi Sponsorships: Target audiences with WiFi sponsorships in transportation hubs where they are most attentive and seeking online connectivity.
2. Gig Marketplaces: Utilize in-app ads on gig marketplace platforms to engage users waiting for time-dependent services like rides or deliveries.
3. Free or Low-Cost Streaming Services: Leverage Over-the-Top (OTT) advertising on free streaming services to connect with viewers who are already in a content-consumption mindset.
By tapping into these Point-of-Need opportunities, you can set your brand apart from the competition and engage with your audience in meaningful ways.
Check out the full episode of Marketing Against the Grain to learn more about accessing untapped advertising opportunities that can propel your brand forward.
This blog series is in partnership with Marketing Against the Grain, a video podcast featuring insights from marketing leaders Kipp Bodnar and Kieran Flanagan as they discuss growth strategies and learn from standout founders and peers.