Why do you choose to buy products and services from certain brands even when cheaper options exist?
It often comes down to a compelling brand mission — like these 35 mission statement examples.
Brands use a mission statement to express their values. As consumers, we like to patronize businesses that have values we believe in.
A strong mission statement makes it easy for consumers to understand your values and feel confident purchasing from you.
Still, loyalty doesn’t happen overnight. Building brand loyalty, like creating mission and vision statements, takes time. You may just find the inspiration that you need in someone else’s mission statement, so we’ve gathered 35 example mission statements to help make your research easy.
If you’re in a bit of a time crunch, use this table of contents to find precisely what you’re looking for to inspire the development of your company’s mission.
Table of Contents
- What is a mission statement?
- What makes a good mission statement?
- What are the three parts of a mission statement?
- How to Write a Mission Statement
- What is a vision statement?
- What makes a good vision statement?
- What are the three parts of a vision statement?
- Mission Statement vs. Vision Statement
- Mission and Vision Statement Template
What is a mission statement?
A mission statement is a simple statement about the goals, values, and objectives of an organization. A mission statement summarizes why a business exists and helps a company respond to change and make decisions that align with its vision.
This brief description helps customers, employees, and leadership understand the organization’s top priorities.
An effective mission statement will naturally change over time. As a company grows, it may reach its early goals, and they’ll change. It’s important to revise mission statements as needed to reflect the business’s new culture as it achieves its goals and develops new targets.
What makes a good mission statement?
A great mission statement combines physical, emotional, and logical elements into one exceptional customer (and employee) experience that you value as much as they do. A good mission statement will not only explain your brand’s purpose but will also foster a connection with customers.
When your brand creates a genuine connection with customers and employees, they’ll stay loyal to your company, thereby increasing your overall profitability.
Mission statements also help you stand out in the marketplace, differentiating your brand from the competition.
I’ve personally observed that there’s more brand recognition for companies when consumers think they have an important mission.