Snapchat’s Growing User Base in New Zealand
Snapchat has recently announced that it now has 1.5 million users in New Zealand every month, a significant number considering the country’s population of only 5 million people. This level of uptake indicates the platform’s popularity among Kiwis.
Why Do People Love Snapchat?
Snapchat’s appeal lies in its ability to help users stay connected with friends and family, express themselves creatively, and stay informed about the world. With over 850 million global users each month, Snapchat has become a go-to platform for many people, including those in New Zealand.
Key Insights about Snapchat Users in New Zealand
- Snapchat reaches nearly 95% of 13-24 year olds and 75% of 13-34 year olds in New Zealand.
- While popular among Gen Z, over 50% of Snapchatters in New Zealand are 25 years or older.
- New Zealand Snapchatters open the app an average of over 35 times per day.
- More than 55% of the New Zealand Snapchat community interacts with Augmented Reality (AR) Lenses daily.
Snapchat’s Global Reach
In addition to New Zealand, Snapchat has over 8 million users in Australia and over 200 million monthly active users in India. The platform’s audience is diverse, with around 25% in North America, 24% in the EU, and 50% from the “Rest of the World” category.
Future Growth Strategy
While Snapchat has seen significant growth in user numbers, its revenue growth has not been as rapid due to challenges in developing markets. The platform is now focusing on business growth in North America and the EU to attract more advertisers and boost revenue.
Implications for Strategic Planning
Snapchat’s latest data insights on the New Zealand market offer valuable information for businesses looking to target younger audiences. Understanding the platform’s popularity in different markets can help inform strategic planning and marketing decisions.