LinkedIn has been stepping up its game when it comes to video content, introducing in-feed carousels of video clips over the past few weeks. This new feature aims to enhance user experience and keep up with the evolving content trends in the digital world.

These video carousels on LinkedIn offer a seamless viewing experience, allowing users to explore a variety of video clips through a side-scrolling display. The algorithm behind these carousels matches videos to users based on their activity within the app and profile details. Clicking on any video takes you to LinkedIn’s full-screen video feed, which is presented in a vertical format similar to TikTok.

This new feature not only showcases user-generated video content but also caters to the preferences of younger audiences who are more inclined towards video updates.

According to LinkedIn’s recent report, the platform is witnessing a significant growth in video content, with 1.5 million pieces of content being uploaded every minute. Video uploads have increased by 34% year-over-year, indicating a growing trend towards video consumption on the platform.

While the introduction of video carousels is a step in the right direction, some users believe that LinkedIn could further enhance the video experience by introducing a dedicated video feed that prioritizes live-streams. This could provide a platform for showcasing live events and industry updates, catering to the professional audience on LinkedIn.

Although the effectiveness of short-form videos on LinkedIn is debatable, the rise in video engagement suggests that users are becoming more drawn to visual content. LinkedIn can leverage this trend by exploring new ways to incorporate video content into its platform, such as the non-intrusive video carousels.

While the impact of video carousels on driving engagement remains to be seen, LinkedIn’s focus on enhancing video content signals a shift towards more dynamic and interactive user experiences on the platform.