The Top Challenges Faced by SMBs in Modern Marketing Landscape
Small and medium-sized businesses (SMBs) are constantly evolving to keep up with the latest developments in digital marketing technology. The team at LocaliQ recently conducted a survey to delve into the challenges faced by SMBs in today’s marketing landscape. Here are some key takeaways from their Small Business Marketing Trends report.
LocaliQ’s survey included 730 small businesses, providing valuable insights into their key challenges, preferred promotional platforms, use of AI, and more. The full report can be found here.
Social Media Marketing Dominates
The data revealed that social media marketing reigns supreme as the top medium for SMB promotion, surpassing traditional SEO and email outreach. However, this could mean missing out on the potential benefits of search engine visibility. Video marketing, surprisingly, lags behind in priority.
Platform Preferences
Facebook emerges as the primary marketing platform for SMBs, given its extensive user base. LinkedIn’s high ranking raises questions about the survey participants. Search ads were identified as the most effective marketing tool, followed closely by video ads.
The Impact of AI
Generative AI tools have become integral to SMB marketing strategies, aiding in content creation and social media management. These tools offer efficiency gains and cost savings, with potential for AI-generated video promotions in the future.
Key Takeaways
Despite resource constraints, SMBs are increasingly interested in video promotions and exploring AI tools to diversify their marketing efforts. While certain trends, like LinkedIn’s popularity, may raise eyebrows, the overall trajectory of SMB marketing is towards digital innovation.
For more detailed insights, check out LocaliQ’s complete SMB report here.