Drive More Traffic to Your Site with YouTube’s New “Website Visits” Goal
YouTube has introduced a new way for channel managers to drive traffic to their websites through paid promotions. The latest addition to YouTube Studio’s direct campaign options is the “Website Visits” goal, allowing creators to focus on increasing site visits through their promotions.
According to YouTube, this new feature makes it easier to target your ideal audience and convert video views into site visitors. With just a few quick inputs like country and language targeting, you can launch your ad and track the results in the Promotions tab in YouTube Studio over time.
This direct approach allows you to increase traffic to your website, giving you more control over measuring response and exploring additional promotional opportunities. The new goal can be utilized in ads shown on Shorts, in the main feed, and through skippable in-stream ads on YouTube.
It’s important to note that these promoted videos will be labeled as “Sponsored” and will not impact your channel’s organic reach or eligibility for the YouTube Partner Program. While Google Ads offers more advanced video ad campaign options, the “Website Visits” goal in YouTube Studio is ideal for smaller-scale promotions that drive traffic from YouTube.
Consider adding this new feature to your video marketing strategy and start driving more traffic to your site with YouTube’s “Website Visits” goal.