Social media and video content are crucial elements of any marketing strategy in 2024. With 91% of businesses utilizing video as a marketing tool and 35% committed to creating more social media videos this year, it’s clear that visual content is a key driver of engagement and brand awareness.
If you’re looking to incorporate social media videos into your marketing efforts but need some inspiration, you’ve come to the right place. I’ve curated 16 diverse social media video examples from different platforms to spark your creativity and encourage you to create your own engaging content.
And when you’re ready to start creating, don’t forget to check out HubSpot’s free AI-powered video maker, Clip Creator, which can transform text into professional videos.
Without further ado, let’s dive into some captivating examples of social media videos that are setting the bar high in 2024.
4 Instagram Reels Examples
1. Cecred
Experience the magic of Beyonce showcasing her hair care line, Cecred, in a captivating Instagram Reel. Witness her using the products herself, adding authenticity and trust to the brand.
What stands out: The personal touch and conversational tone make this video relatable and engaging.
2. Nike
Nike’s emotional storytelling shines in this Reel featuring basketball player Ja Morant. Watch as he showcases his resilience and love for the game while subtly highlighting Nike products for all ages and activities.
What shines: Nike excels at portraying emotional connections without overtly selling, building a strong brand image.
3. Victoria‘s Secret
Delve into the excitement of Victoria’s Secret models as they react to Tyra Banks’ return to the runway. Witness their genuine reactions and behind-the-scenes moments that add a personal touch to the brand.
Why it works: Authenticity and excitement drive home the impact of genuine reactions to big news.
4. GoPro
Experience the thrilling adventure through the lens of a GoPro in this adrenaline-packed video. Feel the immersive experience of using GoPro cameras while capturing breathtaking moments.
Why it excites: Immersive visuals and product demonstration create an engaging viewing experience.
4 TikTok Video Examples
4 YouTube Shorts Video Examples
4 Facebook Reels Video Examples
Inspired by these innovative video examples? These creative and engaging videos showcase the power of visual content in capturing audience attention and driving brand recognition. Remember, sometimes simplicity and authenticity are the keys to creating impactful videos that resonate with your audience.