Welcome to the latest update from the GSMA, where exciting changes are on the horizon! Following a rigorous selection process, it has been officially announced by the GSMA board that Vivek Badrinath will be taking the reins as the new director general and member of the GSMA board starting from April 1st, 2025.
This news comes hot on the heels of the recent revelation on June 4th, 2024, that Mats Granryd, the current director general, will be stepping down from his position after MWC Barcelona 2025. Granryd will continue as director general until the end of March 2025, after which he will transition to a new role as a special advisor to the Board for the remainder of the year.
Chairman of the GSMA, José María Álvarez-Pallete López, expressed his satisfaction with the appointment, stating, “I am delighted to announce Vivek Badrinath’s appointment. His profound knowledge of the industry and its potential make him the perfect candidate to lead the GSMA into the next phase of its evolution. I am confident that Vivek, along with the board and our exceptional GSMA leadership team, will drive change and innovation, creating value for both the industry and society.”
Responding to his new appointment, Vivek Badrinath remarked, “I’m proud and honored to be joining the GSMA at such a pivotal time in the industry’s growth. I eagerly anticipate collaborating with the GSMA board, its members, and the leadership team to enhance and magnify the positive impact of the mobile ecosystem on people, industry, and society globally.”
Badrinath brings a wealth of experience in technology and management to his new role, having previously served as the chief executive officer and chairman of the management board at Vantage Towers AG. His impressive career also includes senior leadership positions at Vodafone, where he was the regional CEO of Africa, Middle East, and Asia Pacific, as well as key roles at Orange, where he was eventually appointed deputy CEO, responsible for innovation, marketing, and technology.
His track record of driving digital transformation, expanding market reach, and enhancing customer experience has earned him a solid reputation in the global technology community.
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