Top Social Apps for Gen Z [Infographic]

Are you wondering which social apps are the favorites among Gen Z? While you might think of TikTok and Snapchat, the most popular app among Gen Z is actually YouTube. Even though YouTube is classified as a social media app, its focus is more on content than social interactions.

YouTube is the go-to cultural hub for younger audiences, where most Gen Z trends originate from gaming and YouTube creators. Some of the biggest YouTube stars like MrBeast and Logan Paul are expanding their brands into new commercial ventures, demonstrating the platform’s growing influence.

In fact, YouTube is now considered the new TV, surpassing traditional television in terms of impact on younger consumers.

If you want to understand the relative popularity of YouTube compared to other social apps targeting the youth demographic, check out this insightful overview of the top Gen Z apps by Visual Capitalist, based on data from Pew Research.

So, if you’re looking to connect with Gen Z, YouTube is the place to be!