Top AI CRM Software in 2021
In addition to core and advanced technical offerings, the top customer relationship management software (CRM) now implements more artificial intelligence features. These AI-powered tools provide valuable automations, insights, and analytics that can streamline an organization’s sales process end-to-end. AI CRM software can also create marketing content, implement lead nurturing strategies like emails or even dialing, and then pull detailed reports in moments.
CRM software with AI features can streamline workflows and sales processes by generating reports, summaries, and marketing content on behalf of individual users. Depending on the provider and since AI tools are constantly evolving, features are released as beta releases and can be accessed through different paid plans.
Top AI CRM Software Comparison
The top CRM platforms offering marketing and sales automations with notable AI tools are, as expected, also top general CRM providers, including Freshsales, HubSpot, and Zoho CRM. Apart from the core CRM features users might expect from these technical CRM software, top features worth calling out are pipeline management, native or third-party integrations, AI-powered reporting or analytics, and the availability of a mobile application for users to access on the go.
| Software | Star Rating | Pipeline Management | AI Assistant | AI-Powered Analytics | AI Content Generation | Free Tier | Starting Price* |
|---|---|---|---|---|---|---|---|
| Freshsales | 4.4/5 | Yes | Yes | Yes | Yes | $9 per user per month | |
| HubSpot | 4.4/5 | Yes | No | Yes | Yes | $15 per user per month | |
| Zoho CRM | 4.3/5 | Limited | Yes | Yes | Yes | $14 per user per month | |
| Capsule | 4/5 | Limited | No | Limited | Yes | $18 per user per month | |
| Pipedrive | 4.4/5 | Yes | Yes | No | Yes | $14 per user per month |
* Pricing is based on annual subscription rates for paid tiers.
Freshsales: Best overall AI CRM with sales intelligence
Freshsales is popular sales CRM software offering in-depth analytics and AI functionality that measures sales performance with visual reports and improves productivity with predictions. Freshsales’ AI assistant, Freddy AI, provides robust support for an organization’s sales intelligence. It can predict deal closures, next best actions, forecasting, and sales reports. The tool can even identify and prioritize the most sales-ready leads by assigning positive or negative scores.
Pricing
Free CRM: Free for up to three users and offers email templates, a sales dashboard, and more.
Growth: $9 per user per month, billed annually, or $11 per user when billed monthly.
Pro: $39 per user per month, billed annually, or $47 per user when billed monthly.
Enterprise: $59 per user per month, billed annually, or $71 per user when billed monthly.
Features
- Table and Kanban views: Visualize all data, leads, and reporting in comprehensive summaries.
- Territory management: Segment and prioritize leads according to preset rules and metrics.
- Next best action tool: Use AI suggestions to detect OOO responses, manage calendars, and reschedule appointments.
Why we chose Freshsales
Freshsales is our top-scoring enterprise CRM. Evaluating the platform against industry standards, Freshsales ranks highly in cost, core features, and customization. Its sales intelligence feature includes in-depth analytics and AI to help organizations make smarter decisions quickly.
HubSpot: Best free CRM with AI tool
HubSpot is our top-scoring free CRM provider. The CRM software offers a robust free tier that can support up to 2,500 users and 1,500 integrations. It also offers a vast suite of solutions, including sales, service, marketing, and operations, from one hub that all use HubSpot AI branded tools.
… (continue the same format for other CRM software)