Exciting news for sports fans and TikTok enthusiasts alike – TikTok has officially partnered with the International Paralympic Committee for the upcoming Paralympic Games in Paris! This collaboration will bring exclusive Paralympics content to the platform, giving users a unique way to engage with the event.
The Paralympic Games are set to kick off next week in Paris, and TikTok has some exciting activations planned to make sure users don’t miss a moment of the action.
According to TikTok’s official announcement, they are eager to engage global audiences in the Paris 2024 Paralympic Games and support Para sport development worldwide. From exclusive live coverage of the opening and closing ceremonies to behind-the-scenes interviews and tours of event venues, TikTok will be the go-to platform for all things Paralympics.
In addition to live broadcasts featuring Paralympians, TikTok will also offer viewers the chance to donate to Para sport development programs. They will even be launching limited-edition Phryge Gifts inspired by the iconic Phrygian cap, an emblem of the Paralympics.
With exclusive in-stream content and on-the-ground tours of competition venues, TikTok and the @paralympics account will provide a unique perspective on the Games. This collaboration not only highlights the importance of sports on TikTok but also offers brands and influencers the opportunity to get involved and support Paralympic athletes.
Get ready for the Paralympic Games, starting next Thursday, and stay tuned for more exciting content from TikTok as we countdown to this incredible event!