TikTok has unveiled a new partnership with location data company InMarket to offer businesses a unique solution for measuring the impact of TikTok ads on in-store visits. This collaboration will enable TikTok advertisers to utilize InMarket’s conversion tracking process, which leverages various touchpoints to accurately measure in-store visits and provide valuable insights into how online promotions drive in-store sales.
As TikTok explains, “A store visit conversion is noted when a user visits a physical store after being exposed to a TikTok ad. This allows advertisers to understand if their specific campaign is leading to incremental visitations post exposure by comparing visitation rates of an exposed group to a group of similar control users.”
Essentially, this partnership offers advertisers a more accurate and reliable means of tracking conversion lift, offering a deeper understanding of how TikTok campaigns drive actual in-store traffic and response. Brands that have already implemented this solution are witnessing significant results, with TikTok performance surpassing industry benchmarks.
With TikTok’s new “Conversion Lift Study” option also available, businesses now have multiple tools at their disposal to measure the impact of their TikTok campaigns and enhance in-store performance. This innovative partnership with InMarket marks a significant step towards bridging the gap between online exposure and offline activity, providing businesses with a more comprehensive understanding of their marketing efforts.
For more information on TikTok’s partnership with InMarket and how it can benefit your business, visit the official TikTok website.