Maximize Your Brand Exposure with TikTok’s Holiday Emporium Gift Guide
If you’re looking to give your brand a boost this holiday season, TikTok has a special opportunity for you. The platform is offering brands the chance to be featured in the TikTok Shop “Holiday Emporium Gift Guide,” which will showcase a curated selection of products on the app. This is a great way to maximize exposure and reach new potential customers during the festive season.
However, to be eligible for this exclusive feature, brands will need to invest in TikTok ads. The more you spend, the higher the chances of being selected for the guide.
The “Holiday Emporium Gift Guide” will be prominently displayed on TikTok Shop and will also be promoted by influencers and through various in-app marketing strategies. This means that brands and products featured in the guide will receive maximum exposure to TikTok’s vast user base.
Exclusive Benefits for Selected Brands
Selected brands will have the opportunity to be featured in “hero” videos on TikTok, promoted by the platform itself. Additionally, TikTok staff will be aware of your brand’s participation in the promotion and will prioritize your exposure whenever possible.
To qualify for the “Holiday Emporium Gift Guide” display, brands must meet certain spending thresholds:
- Silver tier: $12,500 on TikTok ads over the next three months
- Gold tier: $19,500 on TikTok ads over the next three months
While reaching these thresholds comes with additional benefits, the main advantage is the opportunity to be featured in TikTok’s holiday gift guide and gain increased exposure on the app.
It’s important to note that TikTok reserves the right to decide which products are included in the guide. While this may seem unfair to some, it ensures that only high-quality products are promoted to users.
While this promotion may require a significant ad spend commitment, it could be a valuable opportunity to increase your brand’s visibility and reach a broader audience on TikTok. To learn more and sign up for TikTok’s 2024 Holiday Emporium Gift Guide promotion, click here.