The Future of Threads: What to Expect with Ads

Meta has hinted at the possibility of introducing ads on Threads once the app hits a billion users. While no official announcement has been made, a recent example shared by app researcher Alessandro Paluzzi gives us a glimpse of what promoted posts on Threads could look like.

The promoted posts will be marked with a “Sponsored” label next to the username, clearly indicating that it is an advertisement. These ads will be targeted to relevant users and will eventually be available as placement options in Meta Ads Manager.

Despite these preparations, Meta has stated that there is no immediate timeline for monetization on Threads. The team is currently working on the backend processes required for Threads ads, but live testing has not begun.

While Threads will eventually incorporate ads, the impact on user experience is expected to be minimal. Most users will likely scroll past sponsored posts, similar to other social media platforms, allowing Threads to maintain its usage and growth momentum.

With over 200 million users, Threads presents valuable opportunities for Meta to generate additional revenue and cater to ad partners. It remains unclear when ads will be fully rolled out, but Meta may consider capitalizing on the holiday season for increased income.

Considering Threads’ growth trajectory, ads could potentially be introduced sooner than expected. As more communities transition to Threads from other platforms, the app’s overall momentum continues to build.

While Meta is exploring the possibility of ads on Threads, the exact timeline for implementation remains uncertain. It is likely that ads will be introduced sooner rather than later, given the platform’s user base and potential for advertising revenue.