The Future of Ads on Meta’s Threads App
Exciting news for users of Meta’s Threads app – ads could be coming your way soon. While nothing has been officially announced yet, there are signs that Meta is gearing up for Threads monetization. In a recent example shared by app researcher Alessandro Paluzzi, we get a glimpse of what promoted posts in Threads might look like
The promoted posts will be identifiable with a “Sponsored” marker beside the username, clearly indicating that it is an advertisement. These posts will be strategically targeted to relevant users and will eventually be available for placement in Meta Ads Manager. However, there’s no set timeline for their release just yet.
According to Meta, the Threads team is working on the backend processes necessary for Threads ads, but they are not actively testing ads on the platform at this time. While elements are being added to the code, monetization is not immediately on the horizon.
But who knows what the future holds? With Threads rapidly growing in popularity and approaching 200 million users, the potential for ad revenue is significant. It’s possible that we may see Threads ads sooner rather than later, especially considering the current momentum of the app.
Will Meta push out Threads ads before the holidays to capitalize on the season, or will they wait until the app reaches a milestone like 500 million users? Only time will tell, but one thing is certain – Threads is on the path to ad monetization.
So, get ready for a potential influx of sponsored content in your Threads feed. While it may not drastically change the user experience, it signals a new chapter for the app and its revenue potential. Stay tuned for updates on Threads ads as Meta continues to explore monetization opportunities.