Social Media Purchases Impact: [Infographic]

Are you guilty of buying something you didn’t need or want because of a social media ad? You’re not alone. According to a recent survey by WalletHub, 74% of respondents admitted to making impulse purchases from social media, with 63% regretting their decisions.

Scams also play a role in this trend, with 18% of consumers falling victim to fraudulent advertisements on social platforms. It’s easy to get lured in by appealing ads only to realize later that the product never arrives.

Social commerce has yet to fully take off in Western countries, partly due to these risks. However, the high rate of purchase regret stemming from social media ads raises important questions about the overall consumer experience.

For more insights from WalletHub’s survey, take a look at the infographic below, created by Visual Capitalist: