The Rise of Snapchat in New Zealand: A Closer Look at User Numbers
Snapchat has recently made headlines by revealing that it now boasts 1.5 million monthly users in New Zealand, a significant number considering the country’s total population is only 5 million. This surge in popularity marks a key milestone for the social media platform as it continues to attract users around the globe.
According to Snap, the company behind Snapchat, the app has become a beloved platform for 850 million users worldwide. It serves as a hub for people to connect with friends and family, express themselves creatively, and stay informed about the world around them. In New Zealand alone, over 1.5 million people turn to Snapchat each month, making it a crucial connector for younger audiences in the market.
Further statistics shared by Snap shed light on the app’s reach in New Zealand:
- Snapchat reaches nearly 95% of 13-24-year-olds and 75% of 13-34-year-olds in the country
- More than half of New Zealand Snapchatters are over 25 years old
- Users in New Zealand open the app an average of over 35 times a day
- More than 55% of the community engages with Augmented Reality (AR) Lenses on a daily basis
In addition to its success in New Zealand, Snap has also amassed over 8 million users in Australia. However, the platform’s largest user base is in India, with over 200 million monthly active Snapchatters.
When looking at the overall breakdown of Snap’s audience:
- Approximately 25% of Snap’s audience resides in North America
- 24% is located in the EU
- The remaining 50% falls under the “Rest of the World” category
Over the years, Snap has shifted its focus towards growth in non-core markets, leading to a larger user base. However, this growth hasn’t translated proportionally into revenue, as emerging markets lack the same advertising opportunities. As a result, Snap is now concentrating on business growth in North America and the EU to strengthen its revenue streams.
Despite these challenges, Snap’s success in New Zealand illuminates its appeal to younger audiences globally. This insight provides valuable strategic planning considerations for businesses looking to engage with Snap’s growing user base.
As Snap continues to evolve and expand its reach, its journey in New Zealand serves as a testament to the platform’s widespread popularity and influence among users of all ages.