Snapchat has recently unveiled a fascinating report on the spending habits of Gen Z in India, shedding light on their unique approach to various aspects of life and how brands can effectively engage with them on their level.

The comprehensive 64-page report, developed in collaboration with Boston Consulting Group (BCG), offers a wealth of insights into the behavior of young Indian consumers, providing valuable information on the shifting shopping and engagement patterns among Gen Z.

If you’re interested in delving deeper into the findings of the report, you can download the full document here. In this post, we’ll highlight some key takeaways from the report.

The report highlights that Gen Z in India represents the largest generational group, indicating a significant shift in demographics. This demographic trend is also mirrored in the rising spending power of Gen Z, which is projected to increase substantially in the coming years.

The report also offers insights into the spending habits of Gen Z, providing vertical-specific data to assist in strategic planning:

The report also delves into the factors influencing Gen Z, including the social media platforms they frequent. Unsurprisingly, Snapchat emerges as a key platform for connecting with this demographic:

Moreover, the report provides valuable insights into the motivations of Gen Z, offering guidance on how brands can effectively connect with these traits:

For marketers, there are specific recommendations on aligning with these key traits, making it an invaluable resource for those looking to engage with Gen Z.

This report offers a fascinating glimpse into the behavior of Gen Z in India, offering insights that extend beyond the region to encompass the global Gen Z demographic. With region-specific data and actionable insights for marketers, this report is a must-read for anyone looking to tap into the Indian market.

For the full Gen Z guide produced by Snapchat and Boston Consulting Group, you can download it here.