Snapchat Joins AI Pact: Commitment to European AI Regulations
Snapchat has recently joined a growing list of tech companies in pledging their support to the EU’s new AI Pact. This pact is a proactive commitment to align with upcoming European regulations regarding the development of AI projects.
The next phase will involve the full implementation of the EU’s AI Act, a legal framework for AI project development that outlines parameters related to transparency, data usage, security, and more. This act is expected to come into effect in August 2026.
While EU officials are finalizing the details of these rules, companies like Snapchat are showing their commitment to upholding development best practices by signing onto the AI Pact.
Core Actions of the AI Pact:
- Adopting an AI governance strategy to ensure future compliance with the AI Act
- Identifying and categorizing high-risk AI systems
- Promoting AI awareness and literacy for responsible development
Snapchat’s decision to sign onto the AI Act reflects their shared values and commitment to supporting trustworthy AI development. The company looks forward to collaborating with the European Commission and other stakeholders to implement the AI Act.
While most AI developers have signed the pledge, some notable exceptions like Meta, Apple, and xAI have not. Meta has expressed intent to comply with the AI Act but is not currently part of the signatories list.
This disagreement among tech companies indicates differing opinions on the direction of AI development. Snapchat, being on the lower-risk end, is demonstrating support for the EU’s AI rules, setting an example for others as the 2026 implementation date approaches.