Meet Kris Hughes: The Master of Content Strategy and Storytelling
Kris Hughes is not your average content expert – he’s a wizard when it comes to crafting compelling storytelling that captivates audiences. With a track record that speaks for itself, Kris has:
- ✍️ Wrote (and sold) blogs before it was cool
- 👻 Spent years ghostwriting daily social content for clients, from agencies to CEOs
- 🖥️ Runs his own digital strategy consulting firm (and is on track to hit 30% YoY revenue growth)
If you’re looking to up your content game and generate solid, authentic leads, here are Kris’ six insider tips:
1. Storytelling is Key
Your brand’s story matters – if you don’t tell it, someone else will. Kris emphasizes the importance of authenticity, natural voice, and understanding your target audience.
Hot tip: Take advantage of content gaps left by competitors to stand out.
2. Brain Dump for Insights
Take ample time to do a “brain dump” and get an outsider’s perspective on your brand. This exercise will uncover hidden gems about your business that you may have overlooked.
3. Create Pillars for Your Content
Organize your ideas into four key pillars to keep your content fresh and aligned with your brand message. Switch between pillars for variety and inspiration.
4. Build Community First
Prioritize community-building by engaging with your target audience and peers. Establish relationships before pushing out content for better reception.
5. Develop Your Content Strategy
Use your pillars and insights to create authentic, value-driven content. Have clear KPIs, resources, and a content calendar to stay on track and consistent.
6. Embrace the Long Game
Remember, content takes time to yield results. Stay consistent, set goals, and leverage positive feedback to keep improving your storytelling.
By following Kris Hughes’ expert advice, you can elevate your content strategy and pave the way for meaningful audience engagement and lead generation.