Building the Foundation: Crafting the Ideal Marketing Team Structure
Most things in life are only as good as their foundation. Houses, ice cream sundaes, sand castles … marketing teams.
It’s true. A good marketing team structure is what helps you weather the storm when you’re facing the pressure to grow marketing revenue — all while keeping headcount to a minimum.
Not to toot our own horn, but HubSpot’s marketing team is pretty dang good.
Since we’ve cracked the code, I’m here to help you pick a team structure that’s built for growth and give you the tools to make the most out of your first (or next) marketing hire.
Table of Contents
What is a marketing team?
A marketing team is a group of professionals within a company who work together to create visibility around a brand. Multiple teams typically exist within marketing, specializing in areas such as content marketing, social media, product marketing, marketing operations, and growth marketing.
But what do we do, exactly? Ah yes, the age-old question we as marketers try to answer any time someone asks what we do for a living.
What does a marketing department do?
The marketing department is responsible for generating brand awareness, promoting products and services, and driving growth for the business. Common tasks include brand and campaign management, producing marketing collateral and materials, creating written and multimedia content, conducting customer and market research, and collaborating with the sales department to bring leads into the business.
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