Elon Musk’s X Platform Under Fire for Ads Displayed Alongside Harmful Content in U.K. Riots
Recent reports have uncovered concerning findings that X, Elon Musk’s social media platform, continues to display ads alongside harmful and/or offensive content, particularly in relation to controversial commentary surrounding the recent race riots in the U.K.
The Center for Countering Digital Hate (CCDH) recently released a report highlighting X’s role in displaying ads from major brands alongside misinformation related to the unrest. According to the CCDH, X ran ads near posts from five key U.K. accounts pushing lies and hate following the Southport attack. These accounts garnered 260 million views in the week post-attack, with ads for well-known brands like GlaxoSmithKline and the British Medical Association appearing near their content.
The CCDH also noted that many of the incendiary profiles discussing the riots are part of X’s Creator Ad Revenue Share Program, effectively paying users to promote divisive remarks.
While Musk has refuted claims from the CCDH, alleging manipulation of the ad-serving system, the reports suggest that X indeed displays ads alongside harmful material, prompting advertisers to reconsider their X spending.
Musk’s own actions have come under scrutiny, as he amplifies controversial spokespeople like Tommy Robinson, known for his anti-Islamic sentiments that reportedly fueled the recent riots. This clash raises questions about free speech, censorship, and the responsibility of tech platforms.
Ultimately, the debate centers on the impact of allowing harmful content on a platform and the accountability of those amplifying such content. While Musk may defend free speech, advertisers have the right to withdraw support from platforms promoting divisive content.
Legal challenges against X are mounting, with Musk facing backlash for failing to address harmful content. The latest CCDH report is likely to spark further legal responses, highlighting the need for accountability in online advertising and content moderation.