The Future of Cybersecurity Unveiled at ESET World 2024
ESET World 2024 brought together cybersecurity professionals, analysts, and decision-makers for a groundbreaking conference that showcased ESET’s vision and technological advancements. The event featured insightful talks on the latest trends in cybersecurity and beyond.
Unlocking the Potential of AI
One of the most talked-about topics at the conference was the role of artificial intelligence (AI) in cybersecurity. ESET’s Chief Technology Officer, Juraj Malcho, delved into the challenges and opportunities presented by AI, questioning its revolutionary impact. He emphasized the need for a clear understanding of how AI can empower cybersecurity processes.

ESET’s Director of Artificial Intelligence, Juraj Jánošík, and Sr. Manager of Advanced Threat Detection and AI, Filip Mazán, provided insights into the fundamentals of AI and machine learning. They highlighted the potential of AI in enhancing security capabilities and simplifying cyber defense.
Challenges and Limitations of AI
The discussion also tackled the limitations of current AI technology, including explainability, transparency, and the risks of generative AI models. Despite the advancements, there are concerns about the misuse of AI for malicious activities.
Emerging Threats: The Rise of Deepfakes
Global Cybersecurity Advisor at ESET, Jake Moore, demonstrated the dangers of deepfakes and how they can jeopardize corporate data and finances. He showcased how easy it is to create convincing deepfakes that can deceive even top executives.

The session highlighted the urgent need for vigilance in the face of evolving AI tools that can create sophisticated deepfakes.
Navigating the AI Landscape
The panel discussion on AI underscored the importance of understanding and responsibly using AI technology. Panelists addressed concerns about data privacy, AI’s capabilities, and the need for awareness and regulations to ensure safe AI deployment.

As the AI landscape evolves, businesses need to stay informed and proactive in mitigating the risks associated with AI technologies.