Are you considering using Facebook and/or Instagram Reels for your holiday marketing push? It’s definitely worth thinking about. Reels are Meta’s fastest-growing content type and are currently driving over 200 billion views a day across the two apps.
Short-form content has transformed how people consume content online, making it easier than ever to build connections with your audience through short video clips. While creating a resonant Reels video may not be easy, with research and practice, you can enhance your promotions with short video clips.
This also applies to Reels ads and promotions that capture the attention of viewers in the Reels feed. Meta has recently published a new overview of Reels ads, which includes key tips, influencer partnerships, case study notes, and more. It’s a valuable resource that provides insights into important considerations for Reels ads.
