This is exciting news for marketers using the Instagram Reminder Ads feature, as Meta has announced a major update to its Marketing API. This update will now provide all the same functionality available in Meta Ads Manager for those creating Instagram Reminder Ads in third-party apps.
Until now, the API did not support all the features available in Ads Manager, causing frustration for many marketers. Meta has acknowledged this feedback and taken action.
Meta explains:
“After consistently hearing feedback about this lack of parity, we are now supporting additional reminder ad features via the Instagram Marketing API as of August 19, 2024. These features include the ability to reach people on Instagram Reels placement with reminder ads, reminding people over the right time period, and adding events to ads optimizing for thruplay or reach.”
This update may not be groundbreaking, but it will empower marketers using third-party tools to create more diverse and engaging ads on Instagram. Reminder Ads are a powerful re-engagement option, and these new features will allow businesses to leverage the format more effectively.
This enhancement to the API access will benefit social media managers by providing them with more options and flexibility in their ad creation process. Overall, it’s a convenient update that could streamline the workflow for many in the industry.