The Secret Behind Memes: How They’re Making Millions
When most people see memes pop up, they don’t think much about them. “Oh it’s just a stupid meme page,” you might say. “What’s there to think about? What’s the big deal?” But what if I told you some of these “stupid meme pages” are making millions?
And what if I told you it wasn’t just meme pages, but some of Silicon Valley’s hottest startups and the world’s most iconic luxury brands are using memes to make millions, too? Would you start thinking about how to use memes in your marketing too? Of course you would!
Meme marketing leverages the power of humor to get attention on the internet, but humor-based marketing isn’t a new thing. It’s been done for hundreds of years since newspaper ads in the 1700s for magical hair growth potions.
Meme marketing is just the newest internet-native version of it. And it’s been used by the biggest brands in the world — from Duolingo to Porsche, Sony, and more.
As Gen Z and Gen Alpha take hold and become the next class of founders, CEOs, and CMOs, I believe this trend will only continue to grow.
Why You Should Implement Meme Marketing ASAP
Memes are the highest leverage marketing on earth. Leverage is all about achieving bigger results with less work. Meme marketing isn’t some magical get-rich-quick scheme. It’s a lever to pull like anything else. And I think it’s one of the strongest out there.
Think about it. Memes are:
- Free to make
- Fast to make
- An easy way to go viral
What could be higher leverage than that?
When I realized this, I became obsessed with understanding the tricks to meme marketing.
I interviewed every memelord, meme marketer, and meme page operator I could find. Then, I wrote all about it in my book Memes Make Millions.
But I didn’t just write about the tactics. I put the tactics into action to prove they worked. From going viral on the New York Subway to helping startups go viral, meme marketing is a powerful tool that can bring in serious money.
How Does Meme Marketing Work?
Step 1: Learn the industry and trends.
If you tried paying me $100k to make memes about hockey, I couldn’t do it. You can only make memes about industries you’re deep in. Stay updated with the latest trends to create viral content.
Embrace the cringe. Being funny and authentic is key to meme marketing success. Don’t overthink the tools, focus on creating engaging content. Memes are a powerful tool that can help you make serious money in the digital age.
The Takeaway
“Humor is related to strength. To have a sense of humor is to be strong: to keep one‘s sense of humor is to shrug off misfortunes, and to lose one’s sense of humor is to be wounded by them.” – Paul Graham
From finance bro memes to Silicon Valley startups leveraging meme marketing, the internet is a goldmine for those who dare to be silly. Embrace the power of memes and unlock the potential for massive success.