LinkedIn is revolutionizing the way marketers measure their in-app ad spend with the introduction of its Revenue Attribution Report – an advanced reporting tool that provides detailed insights into the actual results driven by your campaigns within the app.
Released last year, the Revenue Attribution Report syncs your CRM data with LinkedIn’s Business Manager to offer a comprehensive overview of your campaign performance, allowing you to delve deeper into your ROI and performance metrics.
Now, LinkedIn has unveiled a new 32-page guide to help marketers understand and leverage this powerful tool to track and measure their LinkedIn campaign effectiveness.
One of the key aspects covered in the guide is the setup process and connecting your CRM data to the system securely. LinkedIn ensures data security and isolation for all shared information through this connection.
The guide also offers a detailed breakdown of the available data in the report and how you can leverage it to gauge performance, identifying touchpoints and engagements that contribute to better tracking.
Additionally, the report offers insights at both account and campaign levels, presenting data over specific time frames to better understand performance trends.
Unlock the full potential of your LinkedIn marketing efforts by utilizing the insights provided by the Revenue Attribution Report for more specific performance analysis of your ad spend.
Although connecting your CRM data might raise concerns for some, the benefits of maximizing your LinkedIn marketing ROI outweigh any initial hesitation.
For a detailed understanding of LinkedIn’s “Revenue Attribution Report,” download the guide here.