LinkedIn Unveils New Ad Options to Boost Video Content Engagement
LinkedIn has announced some exciting new ad options to help marketers leverage the increasing popularity of video content on the platform. In addition, the professional networking site has also introduced enhancements to its automated campaign creation process.
Live Event Ads Updates
LinkedIn is rolling out updates for its Live Event Ads, providing businesses with more opportunities to showcase their promotions within live-stream broadcasts on the platform. With Live Events on LinkedIn witnessing a 14.4% increase in the past year, these new features aim to help marketers enhance their event strategy.
According to LinkedIn:
“With Live Events on LinkedIn up by 14.4% in the past year, we’re continuing to help marketers maximize their event strategy with new Live Event Ads features.”
Thought Leader Ads and Sneak Peek
The latest updates include a new option to promote a member’s post about the Live Event hosted by your Company Page through “Thought Leader Ads”. Brands can also share a “sneak peek” of their broadcast to entice targeted users with a 30-second video preview during or after the event.
These features aim to generate more interest in the event and provide a glimpse into what attendees can expect.
Expanding the “Wire” Program
LinkedIn is expanding its “Wire” program, allowing brands to run in-stream video ads alongside trusted publisher content on the platform. Initially available to selected U.S. partners, this offering is now being extended to EU brands as well, providing marketers with another avenue to leverage the popularity of video content.
Accelerate Campaign Creation Updates
LinkedIn is introducing updates to its “Accelerate” automated campaign creation experience to streamline the process further. This AI-powered tool automates the entire campaign creation process, helping brands reduce their cost-per-action significantly.
Marketers can now include video or document ads in addition to single-image ads when using the Accelerate tool. LinkedIn is also introducing new campaign objectives such as brand awareness, engagement, website conversions, and video views.
These updates will be rolled out gradually over the coming months, offering marketers more ways to leverage LinkedIn’s fully-automated campaigns for their advertising strategies.
These new features reflect LinkedIn’s focus on enhancing engagement opportunities on the platform, providing marketers with innovative tools to drive better results with their campaigns.