Have you ever wished your 12-year-old self had an obsession with quality like Emily Kramer? Instead of ending up with boatloads of Forever 21 T-shirts, imagine the success you could achieve with an unwavering commitment to excellence.
Well, Emily Kramer, a marketer, investor, and advisor for B2B growth-stage startups, has achieved remarkable success with her newsletter, MKT1. With 48k subscribers and growing, she attributes her achievements to her relentless pursuit of quality.
Curious to learn more about Emily’s secrets to success? Keep reading to discover how she excels in the newsletter space and her valuable advice for emerging marketing leaders.
Unveiling the Secrets of MKT1 Newsletter Creator
1. Start with a Clear Prioritization Strategy
As someone who has kickstarted marketing efforts in various companies, Emily emphasizes the importance of prioritization. Whether you’re a team of one or leading a large marketing department, identifying where you can excel and stand out from competitors is crucial.
Creating a “start, stop, continue” plan helps align your efforts and communicate effectively with your team and executives. By focusing on what truly matters, you avoid getting bogged down by irrelevant tasks and requests.
2. Position Marketing Like Product Development
One significant challenge Emily faced is selling marketing internally. To bridge the gap between marketers and other teams, she compares marketing to product development rather than sales. This analogy resonates with founders and helps them understand the multidisciplinary nature of marketing.
3. Quality Over Quantity in Content Creation
Emily’s success with the MKT1 newsletter hinges on one key question: Is the content worthy of sharing with everyone in your network? By prioritizing quality over frequency, she ensures that each newsletter delivers valuable insights and engaging content.
Her advice for aspiring newsletter creators is simple yet powerful: If you don’t have a compelling storyline or unique perspective to share, it’s better not to create content for the sake of it. Quality always trumps quantity.
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