Instagram is always looking for new ways to enhance user profiles and showcase content. One of the latest features being tested is the introduction of new profile cards for selected creators. These profile cards offer a unique way to highlight your profile and provide a snapshot of your content.
A recent example shared by Goldie Chan shows the updated profile cards on Instagram. These digital cards are flippable, with one side featuring a QR code for quick connection and the other side displaying a profile overview with your image, bio, category, and business links.
While the effectiveness of these profile cards remains to be seen, they offer a convenient way for users to connect with each other within the app. Instagram has previously introduced QR codes for profiles, but their awareness and usage have been limited.
With the recent focus on QR codes, Instagram seems determined to promote their usage. The platform has also incorporated QR codes for Broadcast Channels, indicating a broader strategy to increase their adoption.
While QR codes may not become a game changer, they offer an additional option for creators to showcase their presence on Instagram and provide easier access to their content. Perhaps Instagram could consider providing physical cards for creators to use, similar to their Threads profile cards initiative.
For now, users can access their IG QR code by tapping on the “Share profile” option on their profile. The new profile cards are currently in limited testing, so stay tuned for more updates on this feature.