Instagram Experimenting with New Performance Notes on Reels: What You Need to Know

Instagram is always evolving, and the latest experiment involves new notes on Reels that provide insights into why a clip is performing well in the app. This could be a game-changer for creators looking to maximize their reach on the platform.

According to screenshots shared by app researcher Oncescu Radu, the new notes offer contextual insights into the most impactful elements of each Reel. By tapping through the prompt, creators can access a specific breakdown of performance notes.

These in-stream notes aim to help creators better understand what resonates with audiences and drive reach on the platform. While general users may not find these data points as engaging, they could be invaluable for creators striving to enhance their content strategy.

With Reels becoming one of Meta’s fastest-growing content types, generating over 200 billion views per day across Facebook and Instagram, it’s evident that there’s a shift towards short-form video content. Brands are leveraging Reels to boost their content performance and sales activity, making these performance notes even more relevant.

As Meta continues to experiment with these features internally, creators can look forward to potentially gaining deeper insights into their Reels’ performance and optimizing their content strategies for maximum impact on Instagram.