Instagram Introduces New Channel Tagging Feature

Instagram has rolled out a new feature that allows users to tag Channels within the post upload process. This new update provides an additional way for users to engage with Channels in the app, making it easier to highlight content in Channel streams.

In a recent post by Jaskaran Singh, the new option to “Tag Channel” can be seen in the upload flow on Instagram. This feature enhances the ability for creators to share updates with fans through Channel streams.

Channels were first introduced by Instagram in February of last year as a broadcasting option for creators. With messaging becoming the key sharing option on the app, Channels aligns well with evolving user behaviors, offering more engagement opportunities for popular users.

The option to tag a channel during the upload process streamlines the sharing of updates. Channel owners can now directly share their latest content in the channel feed, eliminating the need for manual reposting.

While this update may not represent a major shift, it simplifies the process of maintaining engagement within broadcast chats. By leveraging this feature, users can ensure their latest updates are delivered directly to their audience.

Instagram reports that Channels has gained traction among users, with a steady increase in adoption and usage. This presents an opportunity for users to enhance their broadcast streams by maximizing the content they already create.