The New Instagram “Signature Sound” for Reels: Love It or Hate It?
Instagram has just introduced a new “signature sound” for Reels, and it’s causing quite a stir among users. This unique audio will now be attached to every Reel that’s downloaded from the app, giving it a distinct identity.
But what does this signature sound actually sound like? Some have likened it to the sound of hitting a curb on your skateboard or the incessant clicking of a mouse on an error message. Despite its unconventional nature, Instagram believes this sound captures the essence of the platform in a single audio hit.
So, what exactly is a “signature sound” and why does Instagram feel the need to implement it? Essentially, it’s a branding element that aims to make Instagram content more recognizable and distinct. While the sound itself may not have a specific meaning, it serves to create a cohesive audio identity for the app.
According to Instagram, this new sound is part of their “sonic identity” initiative, where the Creative Audio and Brand teams worked tirelessly to develop the perfect audio accompaniment for Reels. After numerous tests and iterations, they settled on a sound that is both simple and iconic, designed to complement every Reel on the platform.
Described as a “metaphor for everyday creativity that doesn’t have to be perfect to be shared,” this signature sound is meant to represent the diverse range of sounds and emotions found in Reels. While it may not be as catchy as the bass drops on TikTok, it certainly won’t go unnoticed.
Love it or hate it, the new Instagram signature sound is here to stay, adding a touch of audio branding to every Reel on the platform. So the next time you download a Reel and hear that distinct sound, remember that it’s all part of Instagram’s efforts to create a more immersive and engaging experience for its users.