How Consumers Find Products on Social Media: New Data

SeniorTechInfo
3 Min Read

Unlocking the Power of Social Product Discovery: A Guide to Marketing on Social Media

In today’s digitally-driven world, social media has become a pivotal platform for product discovery. With more consumers turning to social platforms to explore and engage with brands, it’s essential for companies to leverage the potential of social product discovery. Understanding consumer behavior and preferences on various social media channels can significantly impact your marketing strategy.

woman discovers and buys a new product via social media

The Top Social Media Channels for Product Discovery

Social media plays a crucial role in consumer product discovery, with 26% of consumers preferring to explore new products through social platforms. Let’s take a closer look at how different generations engage with social media for product discovery:

Gen Z

Gen Z, the tech-savvy generation, heavily relies on social media for product discovery, with 40% discovering new products through platforms like TikTok and Instagram Reels.

Millennials

Millennials, like Gen Z, also leverage social media for product discovery, with 43% finding new products through short-form videos and influencer content.

Gen X

Gen X consumers are also active on social media for product discovery, particularly through short-form videos, mirroring the preferences of younger generations.

Baby Boomers

While social media usage among Baby Boomers is lower, some prefer social media marketplaces like Facebook Marketplace for product discovery.

Social Media Product Strategy Examples

Several brands have successfully integrated social media into their product marketing strategies. Here are a few standout examples:

1. Dizzy With Excitement

Dizzy With Excitement collaborates with creators to showcase unique wallpaper designs on platforms like TikTok, engaging a younger audience interested in home decor.

2. Heidi Daus

Heidi Daus partners with fashion influencers to promote their sparkly statement jewelry, tapping into trend-conscious consumers on platforms like TikTok.

3. Fenty Beauty

Fenty Beauty utilizes influencer marketing and creates its own TikTok filter to engage users and promote lip products effectively.

4. Gibson

Gibson leverages Instagram for showcasing its guitars and amps through visually appealing content, targeting music enthusiasts.

Choosing the Right Social Media Platforms for Product Marketing

Each social media platform offers unique opportunities for product marketing. From Facebook’s wide reach to YouTube’s video-focused audience and Instagram’s visual appeal, understanding the strengths of each platform is crucial for effective marketing.

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