Growing Go-to-Market Teams with AI: Insights from HubSpot Product Lead

Growing your business should be easy, fast, and unified. These are the three key ingredients for success, yet many companies find that their go-to-market strategies feel hard, slow, and disconnected. The culprit? Legacy CRM systems.

The concept of customer relationship management (CRM) has been around for years, but legacy CRMs have fallen short in providing a complete view of customers. They’re cumbersome to use and struggle to capture essential engagement data.

While there are many tools available to address these shortcomings, they often add complexity and hinder team productivity. The answer lies in leveraging AI to transform how we work and engage with customers, but integrating AI seamlessly can be a challenge.

At HubSpot, we believe the key to growth lies in a unified customer platform powered by AI. With easy-to-use tools and quick time-to-value, you can drive growth effectively.

Let’s dive deeper into the importance of making things easy in your go-to-market strategy:

Many companies juggle multiple apps to manage customer interactions, yet customers expect immediate resolution and personalized experiences. The disconnect hinders meeting these expectations.

AI offers a solution, and early adopters are already reaping the benefits. By leveraging AI tools, businesses like Sandler and Aerotech have seen significant improvements in their sales cycles and deal closure rates.

HubSpot’s latest innovation, Breeze AI, aims to democratize AI and make it accessible for all businesses. With a focus on simplicity and speed, Breeze AI powers the entire customer platform for seamless growth.

4 Ways AI Can Transform Go-to-Market Strategies

Embracing AI in your go-to-market strategy can be a game-changer. Here are four key tips to leverage AI effectively:

1. Start with Data Enrichment

Who it helps: Marketing, Sales, RevOps, Customer Service, Customer Success

How It Improves the Strategy

Your AI is only as good as the data that powers it. With Breeze Intelligence, you can gain a unified view of customer data and behavior for more informed decision-making.

..2. Analyze Customer Signals

Who it helps: Marketing, Sales

How It Improves the Strategy

AI can help prioritize leads and personalize interactions based on buyer intent signals, enhancing sales and marketing effectiveness.

3. Create and Remix Content at Scale

Who it helps: Marketing

How It Improves the Strategy

AI-driven content creation and repurposing tools streamline the content production process, enabling marketers to reach diverse audiences with tailored messaging.

..4. Put Agents to Work

Who it helps: The entire Go-To-Market and your Customers

How It Improves the Strategy

AI-powered agents automate repetitive tasks, freeing up time for strategic initiatives and enhancing customer experience.

How HubSpot Can Help

HubSpot offers a one-stop solution for your go-to-market needs. Our unified customer platform, powered by AI, ensures ease of use, quick results, and a complete customer view. With HubSpot, you have the tools to drive growth effectively and deliver exceptional customer experiences.