Get Inspired for Halloween with Google’s Frightgeist Trends

Looking for some extra inspiration for your Halloween outfit or promotion? Look no further! Google has launched the latest version of its “Frightgeist” Halloween search trends mini-site, providing up-to-date listings of all the top Halloween trends based on Google Search activity.

This year’s Frightgeist includes an overview of key costume trends based on U.S. search activity. Get insights into the top costume choices like Australian breakdancer Raygun and popular characters from films like “Beetlejuice,” “Inside Out,” and “Deadpool and Wolverine,” among others.

Frightgeist also covers kids costume trends, makeup searches, food trends, Halloween décor, party themes, and even dog costumes like the top trend “Dogpool.”

Aside from helping you choose a costume, these insights could also be handy for your Halloween promotions, sparking more interest in your offerings. Frightgeist also includes a map of the U.S. to explore state-by-state costume trends.

For a comprehensive look at Halloween trends and interests this season, check out Google’s Frightgeist mini-site here.