Google’s Latest Updates for Travel Ads: What You Need to Know
Google is always looking to improve its ad offerings, and its latest updates for Travel Ads in search are no exception. These updates include additional informational options and expanded location promotions that could help drive more interest and clicks for your business. Let’s take a closer look at what’s new:
First off, Google is now allowing all travel advertisers to include additional feed data in their ads. This includes prices, dates, ratings, and images, all based on real-time information from your business. This additional data can make your promotions more enticing and drive more clicks.
Google has been testing out these enhanced data feed travel ads over the past year and has seen up to a 20% increase in click-through rates for advertisers who participate in the full range of formats.
Hotel businesses can link their Google Ads and Hotel Center accounts to enable the data feed, which powers these new ad formats. Similar to a retail inventory feed, the Hotel Center connects real-time information to your Google promotions.
Google is also experimenting with expanding Travel Feeds in Search Ads to highlight things to do, car rentals, and events, utilizing dynamic feed data to drive more interest.
For advertisers with a travel feed already linked in Google Ads, both new and existing Search Ads campaigns will automatically include relevant information from the feed. Setting up the feed is straightforward and could be a valuable way to get more attention for your promotions.
Google is planning to expand these dynamic info formats to more ad types in the future, providing more topical and variable cues to spark interest and drive clicks. It will be interesting to see where Google takes this concept and how it will benefit different ad types.
Google is rolling out these data feed listings to all hotel advertisers starting today. For more information, click here.