Google Shopping Gets a Major AI-Powered Upgrade

Google has just announced a major upgrade to its shopping experience, just in time for the holiday season. With this update, your shopping results will now be guided by AI, displaying more contextually relevant product matches.

For example, you can now search for a specific item like “men’s winter jacket for Seattle”, and Google’s AI system will create a tailored brief with all the relevant considerations for your needs.

According to Google:

“The new Google Shopping experience uses AI to intelligently show the most relevant products, helping to speed up and simplify your research. You’ll now get an AI-generated brief with top things to consider for your search, plus products that meet your needs.”

This means that your shopping searches will now have more contextual elements, ensuring that you get the right product matches for you. In addition, there are new filters and Google’s AR Try On experiences integrated into the results for a more immersive shopping experience.

In addition, Google is introducing a new personalized feed of products on your Google Shopping home page, based on your search history and preferences. You’ll also have access to price comparison tools, price tracking features, and a dedicated “Deals” page to find the latest sales.

With more than a billion daily Google Shopping searches, these updates will drive more interest and engagement with Google’s product listings. Make sure to keep your product listings up to date in Google Merchant Center and your Google Business info.

As we head into the holiday shopping season, these new features will be put to the test. Stay updated on Google’s shopping updates here.