Gen AI Impact: Future Search Trends [Infographic]

With the rise of ChatGPT and other generative AI apps, many are wondering about their impact on practical usage trends. Are these AI tools really changing the way we search and interact online?

For instance, is ChatGPT becoming a viable alternative to traditional search engines like Google? It seems that internet users are often resistant to change and prefer to stick with what they know until a new technology proves definitively better. This means that major shifts in behavior can take years to truly take hold.

So, if we have a decade to prepare for the potential dominance of generative AI, what should website owners be doing right now to ensure their sites stay relevant and competitive?

The team at SEMRush has compiled an overview of key search trends, including the impact of traditional search engines, generative AI, the preferences of young users, voice search, and more. This information can help businesses understand current trends and prepare for the future.

SEMRush is also hosting a conference on SEO in October, where experts will delve deeper into these search trends and provide insights on how businesses can adapt their strategies.