LinkedIn advertisers now have an exciting new tool to measure the effectiveness of their campaigns, as DoubleVerify has expanded its media quality measurement coverage to include LinkedIn’s premium video inventory.
DoubleVerify offers independent assessment of ad campaign performance across different categories, allowing marketers to verify that their ad results align with the platform’s data.
With DoubleVerify’s media quality measurement, advertisers gain insights into ad placement and viewability, providing them with the ability to analyze the specific performance of each ad.
According to DoubleVerify:
“This release enables advertisers to ensure their video ads on LinkedIn are viewable and safe from IVT, enhancing campaign effectiveness. Advertisers can access measurement data and insights through DV Pinnacle, the company’s unified service and analytics reporting platform, to monitor and optimize the performance of their LinkedIn ads campaigns.”
With the rapid growth of video content on LinkedIn, this new feature is poised to make a significant impact. LinkedIn recently reported that video uploads in the app have increased by 34% year-over-year.
As LinkedIn continues to emphasize video content through in-feed carousels and a dedicated video tab, the demand for LinkedIn’s video ad options is expected to rise. Independent verification of video ad performance will be crucial for brands looking to better understand and measure their impact on the platform.
This announcement builds on DoubleVerify’s existing partnership with LinkedIn, which already offers validation and measurement for various LinkedIn ad formats.
DoubleVerify plans to roll out this expanded measurement to its customers in the coming days, offering advertisers enhanced insights and analytics for their LinkedIn ad campaigns.