As I glance at the magnet on my fridge that reads, “Hold on… Let me overthink this,” I can’t help but relate to today’s marketing master’s third lesson. It’s like the universe knew I needed to hear this message loud and clear.
Jenna Kutcher, a digital marketer, podcast host, and author, is the powerhouse behind a multi-million dollar brand. She believes that marketers are making things more complicated than they need to be.
Let’s dive into her three favorite tips for marketers aiming to thrive in times of intense search volatility.
Lesson 1: Don’t sleep on Pinterest.
Jenna emphasizes the importance of not overlooking Pinterest amidst all the hype surrounding platforms like Instagram, TikTok, and Google. While many view Pinterest as a platform for DIY projects and recipes, Jenna sees it as a powerful revenue driver.
Why? Because Pinterest is Jenna’s top organic traffic source and most profitable channel, surpassing even Instagram. The key lies in its longevity, with a single pin on Pinterest lasting up to four months compared to the 24-hour lifespan of an Instagram post.
As Jenna aptly puts it, Pinterest is not just a social media platform; it’s a visual search engine, offering unique opportunities for B2B marketers to expand their reach and navigate search volatility.
Lesson 2: Less strategy, more heart.
Jenna advocates for a return to authentic content creation, emphasizing the need to infuse personal touch and genuine connection into marketing efforts. She shuns overly calculated strategies in favor of raw, relatable storytelling that resonates with audiences.
By staying actively engaged with her audience, personally crafting content, and fostering genuine interactions, Jenna establishes a deep connection that transcends traditional marketing tactics.
Lesson 3: Don’t overcomplicate it.
Jenna simplifies her marketing mantra to two fundamental principles: growing your email list and driving traffic to it. She prioritizes building a loyal subscriber base over chasing superficial metrics like likes and follows.
By focusing on providing value through her newsletter and creating meaningful connections with her audience, Jenna sets herself apart in a landscape cluttered with algorithmic chaos and relentless self-promotion.
