The Decline of Elon Musk’s X Project: A Closer Look

Despite Elon Musk’s confident claims of X reaching new record highs in usage every other month, recent data paints a different picture. The latest insights show a significant decline in X users, particularly in the U.S. and U.K., attributed to Musk’s controversial comments on the platform.

Last month, Musk’s post about “inevitable civil war” in the U.K. during race-based riots led to an exodus of users from the app, as reported by FT. Data from Similarweb reveals a substantial drop in active daily users in both the U.K. and the U.S., challenging Musk’s claims of growth.

X is also facing challenges in the EU, with a 5% decline in users reported in the first half of 2024. Musk’s assertion that X is trending upwards seems questionable, with selective reporting and misleading claims about the app’s performance.

Elon’s reliance on “user seconds” as a key metric for measuring X’s success has also raised doubts, especially when third-party measurements indicate a decline in users and revenue. The addition of the Grok AI chatbot has failed to reverse the downward trend, prompting concerns about X’s future viability.

With the upcoming U.S. election potentially influencing X’s fate, Musk’s alignment with Trump could make or break the project. A Trump loss might lead to a reevaluation of X and other Musk initiatives, possibly resulting in the app’s shutdown or sale.

Ultimately, Elon’s bet on his own popularity to sway the election through X could either solidify or jeopardize the future of the project. As Musk’s political affiliations intertwine with X’s performance, the app’s trajectory hangs in the balance.