Creating a Multilingual Content Strategy to Attract & Convert Customers

SeniorTechInfo
3 Min Read

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

Multilingual content strategy graphic with flag icons, a mouth speaking, a laptop, and creator Sonia Thompson

Discover the world of engaging consumers in their language with a strategic and inclusive approach. Learn how to connect with diverse audiences and grow your brand effectively.

When I lived in Argentina, I didn’t miss out on seeing any of the movies I wanted to see in the theaters. All the shows I wanted to see were playing to packed audiences in Buenos Aires in English with Spanish subtitles.

Here in the U.S., my Spanish-speaking husband and I recently went to see a new movie at the theater.

We were able to go because this specific theater had designated showings of the movie with the original English audio, along with Spanish subtitles.

As an inclusive marketing strategist and consultant, I often remind my clients that some people may have different aspects of their identity. But their dreams, desires, fears, and frustrations aren’t any different from the people they’ve grown accustomed to serving.

The entertainment industry has long leaned into the reality that people who speak other languages still want to watch the latest content at the same time as others around the world, prompting brands to embrace multilingual strategies.

Unlock the power of global marketing with insights from the Global Marketing Playbook from HubSpot.

Transform Your Content Strategy with Multilingual Engagement

Discover the key elements that go beyond translation in creating a successful multilingual content strategy that resonates with diverse audiences.

1. Customer Intimacy

Understand the importance of crafting personalized content that connects with your audience on a deeper level. Learn from industry experts about the power of regional SEO and authentic messaging.

2. Customer Journeys

Create tailored customer journeys based on the unique preferences and needs of diverse consumer groups. Explore the impact of varying funnel structures in different markets.

3. Friction-free Customer Experiences

Enhance user experiences by eliminating language barriers and providing seamless navigation options. Learn from real-world examples of successful multilingual marketing campaigns.

Embrace the Opportunity

Start activating a multilingual content strategy that speaks directly to your ideal customers in their preferred language. Cultivate a sense of belonging and understanding to attract and retain a loyal global audience.

Share This Article
Leave a comment

Leave a Reply

Your email address will not be published. Required fields are marked *