After the recent changes at Meta’s Threads, Elon Musk’s Bluesky is emerging as a potential challenger in the real-time social space, with an announcement that it now has over 13 million users. In the past week alone, Bluesky gained 2 million more users, showcasing its potential to become a serious competitor in the social media landscape.
One of the key challenges for Bluesky is securing ongoing funding. Despite no longer having the backing of Twitter, its original investor, Bluesky recently raised $15 million in a Series A financing round led by Blockchain Capital, ensuring continued development.
Bluesky, initially funded by Jack Dorsey from Twitter, faced financial uncertainty after Elon Musk cancelled the deal and cut future support. However, through additional funding and strategic planning, Bluesky is paving the way for sustainable growth and monetization.
The platform is exploring subscription models and voluntary monetization paths for creators, signaling a clear path forward for financial stability. With a focus on user engagement and unique features, Bluesky aims to differentiate itself from other social media platforms.
Despite its similarities to Twitter, Bluesky’s decentralized nature appeals to advocates of data security and individual freedom. While decentralized social apps require more effort to customize, Bluesky’s potential to attract a mainstream audience could revolutionize the social media landscape.
As Bluesky continues to grow its user base and secure influential users, it has the potential to become a major player in the social media industry. With Threads still ahead in user numbers, Bluesky’s journey towards mainstream adoption highlights the changing dynamics of social media platforms.