Snapchat’s latest announcement at its 2024 Partner Summit has stirred up excitement among users. Along with new AR glasses and an updated UI, Snapchat will soon introduce a unique feature that allows users to create short video clips based on text prompts.
This innovative feature will enable users to input text prompts and generate short video clips tailored to their preferences. For example, entering “rubber duck floating” will result in a video clip depicting just that. Additionally, users can utilize the “Style” option to customize their videos further.
What sets Snapchat apart is its plan to expand beyond text prompts and introduce animation for images, enhancing its AI capabilities. This advancement puts Snapchat ahead of Meta and TikTok, who are still working on implementing similar features.
While Snapchat plans to roll out the AI video generator to a select group of creators in beta, the competition from Meta and TikTok remains fierce. However, Snapchat’s unique watermark and efforts to prevent misuse of generative AI set it apart from the rest.
In addition to this exciting feature, Snapchat also unveiled various other AI tools, including the GenAI suite for Lens Studio. These tools streamline the creative process, offering users the ability to bring Bitmoji to life in their AR experiences.
Although the integration of AI-generated content may seem divergent from Snapchat’s usual focus on personal experiences, the technological advancement is noteworthy. However, the question remains – will AI-generated content enhance or detract from the Snapchat experience?
Social platforms are continuously leveraging AI to boost engagement, but the essence of authentic, human interactions may be lost in the process. While Snapchat’s AI features are a step towards keeping up with the competition, the lasting impact on users remains uncertain.
Despite the skepticism surrounding AI-generated content, Snapchat’s foray into this realm signifies its commitment to innovation. As the feature progresses towards a wider launch, it will be intriguing to see how users embrace this new creative tool.