10 features Apple Intelligence needs to compete with OpenAI and Google

SeniorTechInfo
2 Min Read
iPhone 16 Siri Apple Intelligence

Jason Hiner/ZDNET

I’ve closely monitored the evolution of Apple Intelligence in recent months, examining its potential and shortcomings. In a series of articles, I’ve delved into the challenges Apple faces as it delves into Artificial Intelligence (AI), from the initial features observed in the iPhone 16 to the long-term business prospects and adoption of the Vision Pro platform.

While Apple Intelligence has established a solid foundation, many anticipated features are still incomplete or lackluster, particularly when compared to more advanced cloud-based AI platforms from companies like OpenAI, Google, and Microsoft.

Also: Apple Intelligence is set to launch next month: 6 AI upgrades iPhone users can expect first

Apple’s emphasis on on-device processing and privacy with Apple Intelligence is both its greatest strength and its most significant limitation. Despite notable hardware advancements in the iPhone 16 and Apple Silicon’s neural engine, Apple Intelligence is still in its early stages, lacking the integration, third-party support, and developer tools necessary to compete with cloud-based competitors.

This top 10 feature “wishlist” explores the next steps Apple could take to elevate its generative AI (Gen AI) platform from a promising transitional product to a robust, versatile AI ecosystem. I also evaluate the technical and strategic feasibility of each improvement by drawing on recent discussions regarding Apple’s direction in health, finance, and media.

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Whether you’re a developer, tech enthusiast, or simply intrigued by AI’s future, these recommendations aim to address the gaps Apple needs to fill to maintain its leadership in the AI race.

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