It’s all about using our technology and research to help enrich people’s lives. Like YouTube — and its mission to give everyone a voice and show them the world.

Our collaboration with YouTube has helped optimize decision-making, increase safety, and enhance user experience.

Making Shorts more searchable

YouTube Shorts — short-form videos less than a minute long — are viewed more than 50 billion times a day.

To enhance searchability, Flamingo, our visual language model, generates descriptions for Shorts, improving content categorization and search results.

Flamingo analyzes video frames to create metadata, leading to auto-generated video descriptions and more relevant content for viewers.

Optimizing video compression

We collaborated with YouTube to improve the VP9 codec using our AI model, MuZero, resulting in a 4% bitrate reduction and enhanced video delivery.

Through optimized video compression, viewers enjoy faster loading times, better resolution, and reduced data usage.

Protecting brand safety

Our label quality model (LQM) with YouTube ensures ads align with advertiser-friendly guidelines, enhancing trust for viewers, creators, and advertisers.

Improving AutoChapters

AutoChapters, developed with YouTube, uses AI to suggest chapter segments for creators, saving time and improving content navigation for viewers.

Since its introduction, auto-generated chapters have been applied to millions of videos on YouTube.

Evolving technologies and products

Our ongoing collaboration with YouTube continues to enrich user experiences and make a positive impact using cutting-edge AI research.