The New All-In-One Business Dashboard by X: Is It Worth the Investment?
After recently unveiling advanced analytics for Premium subscribers, X is now introducing a comprehensive dashboard for Verified Organizations, aimed at enhancing in-app performance tracking and improvement. This dashboard will streamline the management of X ads, job listings, affiliate accounts, and analytics all in one place.
Through the advanced search feature integrated into the dashboard, managers can create and save queries to monitor relevant mentions and conversations effectively. This all-in-one business dashboard will be exclusively available to Verified Organizations at a cost of $1,000 per month.
However, there is also a basic package priced at $200 per month, which excludes affiliates. Lower-tier access may offer limited functionalities of the dashboard, but the full version is reserved for top-tier subscribers.
While the dashboard appears beneficial, the question remains – is it worth the investment? The answer depends on your business needs and preferences. Some brands may find the features invaluable, while others might not see the justification for the cost.
X has been under scrutiny for hosting controversial content, impacting brand association and ad placements. Amid concerns, X’s ad revenue has declined significantly, making it challenging to attract Verified Organizations.
Despite these challenges, X has the opportunity to entice businesses with enhanced features and incentives to boost sign-ups. In conclusion, while the dashboard update is promising, its adoption by brands remains uncertain.