Optimizing Your Website for Google Algorithm Changes
Let’s talk about how to optimize your website for the current Google Algorithm.
If there’s one constant in the ever-changing world of Digital Marketing, it’s the fact that Google’s search engine is constantly changing and updating – so much for the comfort food, eh?
The truth is, Google updates their algorithm as often as you and I might change clothes. Ya. Sometimes you feel the daily struggle, but knowing the core pillars of Google’s current search algorithm and what changes to look out for will help tremendously!
Many business owners and online entrepreneurs get blind-sided each time they face a new Google update that they’re totally unprepared for. These updates can lead to precipitous drops in search engine rankings for some and can totally impact their business bottom-line.
As of 2020, Google uses over 200 factors in its search algorithm to rank websites. It is important to make sure that your website is “algorithm proof”, meaning that it will stand through any future Google updates with minimal to zero negative effects. This also saves time and money on SEO updates, which are necessary but not as often with a good understanding of your website’s SEO ;).
Fortunately, there are some tweaks and optimizations you can implement on your site right now to ensure your traffic and rankings will be safe whenever a major algorithm change occurs:
Tip #1: On-Page Content Changes
In these modern days of SEO, you need to commit to creating quality content more than ever. But “create quality content” is generic advice that many website owners don’t really come close to following. Here’s what we mean by “quality”:
- Content is original
- Beef it up, not fluff it up
- Provide Legit Company Signals
*Remember, Google wants to see that you are a real person or company. This will always hold high value in their algorithm. To do this, you need to have a site menu that makes it easier for readers to know more about you or your business.
Tip #2: Technical SEO Changes
Check for duplicate content. Fix broken URLs. Avoid selling backlinks. Remember, when optimizing your site, go for long term quality standards that lead to long term great marketing results.
We hope you found value in the above tips for optimizing your website RIGHT NOW and will definitely be discussing more of the 200 algorithm guidelines in future posts. Use these SEO tips to make sure you are meeting Google’s expectations and feel free to message us if you have any questions, suggestions, or comments.