Google Photos has introduced a new feature that focuses on responsible use of AI-powered editing tools. Amidst the advancements in artificial intelligence, Google aims to promote transparency and accountability in editing processes.
In a recent blog post, Google disclosed its plan to label photos edited using AI tools like Zoom Enhance, Magic Eraser, and Magic Editor. With a commitment to adhere to their AI Principles, Google emphasizes ethical AI utilization.
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While photo metadata already indicates AI edits, a new visible label “Edited with Google AI” will be displayed alongside other details. However, this label will not affect the visual content itself, allowing seamless sharing on various platforms.
Social media platforms could leverage this metadata for additional labeling. Platforms like Facebook, Instagram, and Google Search might adopt similar practices to enhance content transparency.
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By incorporating International Press Telecommunications Council (IPTC) metadata, Google aims to distinguish between AI and non-AI edited images. This strategic move aligns with their ongoing efforts to enhance AI transparency.
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John Fisher, Engineering Director at Google Photos and Google One, expressed a commitment to further enhancing AI transparency. Google seeks continuous feedback and innovative solutions to improve information disclosure regarding AI edits.
While the current labeling method may not be foolproof, it signifies a step towards clarifying the impact of AI advancements in photography.